Coffee habits by generation: Boomers, Millennials, Gen Z and Alpha

Coffee has been a part of daily life for many people around the world for centuries. However, how and why we drink coffee has changed significantly over time. Each generation has its own values, habits and world view, and this is reflected in its coffee consumption habits. Let's take a look at how coffee culture differs between Boomers, Millennials, Gen Z and the brand new Alpha Generation.

Boomers (born 1946-1964)

The Boomer generation grew up in a time when coffee was a daily morning routine, not a ritual of pleasure. It was often brewed in a large coffee pot, enjoyed with the newspaper or for conversation at the breakfast table.

Boomers most often prefer classic black coffee, often with little or no milk. For this generation, coffee symbolises productivity and adult life. It was largely perceived as 'work fuel'.

Over time, Boomers have adapted to newer coffee styles, but many are still faithful to their usual French press or machine style. For them, it is often the reliability and quality of the coffee that matters, not the fashion trends.

Millennials (born 1981-1996)

Millennials entered the world of coffee at the same time as the "third wave of coffee" - the moment when drinking coffee changed from a habit to an experience. This generation has grown up with espresso drinks, speciality coffees and café culture.

Millennials tend to look for authenticity and the story behind the product. They want to know where the coffee comes from, how it is grown, and whether the producers are fair and environmentally friendly. Hence the popularity of specialty coffee brands, sustainable packaging and experimentation with brewing methods.

For millennials, experience and aesthetics are important - both in the café and at home. They often invest in quality coffee equipment and are willing to pay more for a drink that reflects their values.

Gen Z (born 1997-2012)

Gen Z is a generation that grew up in the digital age and on social networks. Their coffee habits are also bright, dynamic and visually expressive. Gen Z often prefer drinks that look good on Instagram or TikTok - like an iced latte with whipped cream and caramel syrup.

They are more open to innovation and will not stick to classic recipes. Fast availability, sustainability and personal identity are themes that influence their choices. Gen Z wants a coffee that fits their diet (e.g. vegan), is convenient for everyday life and is visually appealing.

Similarly, Gen Z are not so attached to the "coffee morning ritual" - for them, coffee is a part of any day, often even combined with desserts or used as part of a lifestyle.

Alpha Generation (born after 2013)

Although Generation Alpha is still young, it is interesting to predict how they might approach coffee culture. This generation is growing up in an era of technology and personalised experiences. It is likely to be the most demanding and informed generation, expecting quality, ethics and personalised solutions.

Generation Alpha is more likely to get to know coffee through their parents' habits or through digital content. Their first contact with coffee is likely to be through iced drinks, coffee desserts or healthier alternatives.

While the coffee beans remain the same, the way they are drunk is changing. From simple black coffee for Boomers to aesthetic and sustainability-based drinks for Millennials and Gen Z, each generation gives coffee its own meaning. And there is no "right" way to drink coffee - you have to drink what suits your taste.

ArabikaKafija.lv offers a diverse range that will appeal to every generation. Because every coffee moment is worth savouring.